It’s that time of the year where I am super motivated to get my life together. It’s no surprise that I have been on a blogging hiatus. I got caught up in college stuff and then I procrastinated, had a little bit of a block and just stopped being creative, consistently.
But, I am back. For good this time. Hopefully.
The very first thing I did when I decided to blog consistently and be more active on this website was narrowing down to a niche. Now, as you know, around two years ago when I started blogging I didn’t have a specific category or area to post about. Thus, my blog posts were scattered and let’s just say all over the place. I tried a variety of genres everything from ramblings to travel blogging.
What better way to begin 2018 than by narrowing down to a niche and scheduling posts regularly.
If you hit this post looking for inspiration because you just started blogging and aren’t able to drive enough traffic, well then you’re at the right place.
Here are few things I did that you could do, to narrow down your area of interests and get a specific direction for your blog.
- Experiment *Kaboom*
When I started blogging, I wrote about everything under the Sun. You might have a lot of things you’re interested in and good at. Go ahead and write posts about all of them. This way you will realize which ones you enjoy doing more and you could continuously keep writing about. Try out as many types of posts, because this will give you an idea of what you like and what you are comfortable doing. Even if it’s something you don’t have a lot of ideas about but would love to be able to talk about it, like fitness blogs. For example, bohemian fashion and vegan cooking are the main categories your posts are under but you also do a bunch of random DIY and travel blogs. Then you can put it under one umbrella called ‘Lifestyle’, and you use this as your main selling point.
2. Evaluate and Analyse *Let the numbers roll*
The very next thing you should do is observe your statistics and figure which type of posts bring immediate traffic and which ones do better in the long run. You can use Google Analytics to help you understand the type of people visiting your website. Let me know in the comment section down below if you want a blog post on Google Analytics because I will be happy to do one.
3. Target Audience
This is something I cannot stress enough about. You need to sit and write down who your ideal target audience is. If you’re a fashion blogger, sharing your posts in online groups where the people are keen on knowing about the latest trends will give you more traffic than a regular blogging group. So, you need to craft your audience and make your content easily accessible to them. (A blog post on proper sharing of your content is coming up soon, enter your email in the subscription list to get notified).
4. Stick To It!
Now, after you have experimented, procrastinated (
that might just be me) and narrowed down to something you enjoy and hopefully wouldn’t mind doing consistently. Stick to it! Post continuously and collaborate with people blogging around the same niche. This helps build a community and building a community requires effort and time. But overall, have fun!
Here are four steps I came up with. If you have any questions comment them down below and I will get back to you or you can email me at – firstname.lastname@example.org
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Also, I made an infographic of this blog post. So, you can pin it and come back to it whenever you need.